Validation & Cleansing Of Existing Data

Why Is Data Cleaning And Validation So Important For Your Business?

Data cleaning is the process used to determine inaccurate, incomplete, invalid or unreasonable data and then improve its quality by correcting, detected errors and omissions.Data that is not clean is the exact opposite of data that is useful and reliable for your business.

Clean data ensures that organisations are able to connect quickly and efficiently with existing contacts, open new markets, streamline operations and add very
real value to all businesses.

The Impact Of Bad Data On Your Business:

• Marketing: A marketing campaign using unclean data means you are not able to reliably connect with your client, leading to potentially missed branding and revenue opportunities.
• Sales:A sales campaign using unclean data could harm your sales team’s ability to contact customers and negatively impact your bottom line.
• Risk:You risk losing business if your competitors have reliable, clean client data and are able to easily contact your customers.

Examples Of Data Issues That Could Affect Your Business:

• Duplicate Data: 2 or more identical records giving an unrealistic count of how many unique contacts you have resulting in duplicate marketing messages being sent to the same person.
• Duplicate Email Addresses: Several relevant contacts in one company but each sharing only one generic email address. This would result in your online marketing campaigns being sent to one company several times but not reaching the actual contact directly, if at all.
• Conflicting Data: The same contact listed more than once but with different addresses which may cause delivery issues.
• Incomplete Data: Contacts with missing data such as email addresses, phone numbers, or postal addresses can lead to the inability to contact your client easily, if at all.

To obtain results, your data must be actionable. Non-actionable data will negatively affect your ability to connect with your customers and impact your potential
business success.

Clean Data Company has the experience and expertise to solve your data issues and ensure your data is used to its full potential.

For more details or to find out more about how we can help you, please get in touch at any time on enquiries@cleandatacompany.com or call us on +34 951 783 141.